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P&G ‘Floats’ Nyad Swim for Relief Effort

48-hour swim raising funds for Hurricane Sandy victims.

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By: TOM BRANNA

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Fresh off her record-breaking swim from Cuba to Florida, long-distance swim legend Diana Nyad has been “crawling” through her 48-hour continuous “Swim for Relief” in New York City’s Herald Square. The swim, which is scheduled to conclude today, was created to support Hurricane Sandy recovery efforts by raising funds for AmeriCares. P&G brands Tide and Secret, as well as Duracell, are underwriting production costs for the Nyad Swim for Relief, maximizing the funds donated t...

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